One thing i realised about Malaysian living in Saudi is they are too family oriented, ‘bling bling’ generation and not expose to the young and hip generation of Saudi youngsters.
Hence they do not know this particular segment of market.
Today Saudi youngters crazy about Asian and spicy food, listen to Kpop, has spicy ramen challange, eat from food truck, listen to Qusai the local hip hop and so and so.
No one ever care to tap this market.
Thank god Allah made me one year older this year but my mind always forever young.
Note – bling bling refers to ’emas’.